
(RED) WAS CREATED BY BONO AND BOBBY SHRIVER TO RAISE AWARENESS AND MONEY FOR THE GLOBAL FUND BY TEAMING UP WITH THE WORLD'S MOST ICONIC BRANDS TO PRODUCE (PRODUCT) RED-BRANDED PRODUCTS. A PERCENTAGE OF EACH (PRODUCT) RED PRODUCT SOLD IS GIVEN TO THE GLOBAL FUND, TO INVEST IN AFRICAN AIDS PROGRAMS, WITH AN EMPHASIS ON WOMEN AND CHILDREN.